Opinion: Master Planning your Hotel or Club

Master Planning is establishing a clear direction for a business to grow into the future. To develop or improve through a high developed plan that balances and designs all elements. Developing a plan for a business is not only about the bricks and mortar, but how to build the premises to cater for constant growth improvement. In business it is long been accepted that there is no standing still, you are only moving forwards, or backwards.

From a marketing prospective, every business needs a sustainable point of difference to set them apart from their competition with your premises designed to cater for this growth. With combined skills in advertising, marketing, architecture, Graphic and Interior Design and Construction, Hot Concepts is arguably the only company equipped to understand how to combine all the elements necessary to build a successful business.

It starts with understand what the owners want to achieve, establishing what is the market for the business, what are the physical and financial limitations and working with all stake holders to achieve a plan which can be staged to suit these constraints. This process ensures that you have a clear path for the future in the most efficient way.

The Process of Developing a Master Plan

Depending on the role of the master plan, it could have various sections and be developed in several ways. However, some common denominators for a good master plan are explained in this section (see figure).


Feasibility Study

The feasibility study is an objective review of available options for development. It includes findings, analysis, and conclusions from the visioning and scoping exercises for a given site or inner-city area. It indicates whether the chosen site is suitable for the intended function, taking into account the financial, social, and environmental aspects of each proposal. Many comprehensive master plans start with a feasibility study in order to understand the site’s geographic, environmental, and historic context. This process builds on the information collected and analysis developed during the scoping phase. Any background reports that are deemed necessary (that is, hydrology, environment, cultural heritage, transport, and so on) should also be commissioned at this stage to inform the master planning process (Blackmore 1990).

Architectural and interior design renovations are bankable. Like anything in life, the more you put into, the more you’ll get out of it. And builders cannot build without design and drafting.

Thoughts by MD, Ken Ross

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