|LOCATION:||Brisbane CBD, QLD|
The brief for this project was to transform the existing restaurant space to cater for a broad demographic with a sophisticated pub atmosphere. The branding aligned itself with the European origin of the Sofitel group. A range of services were added including an all-new gaming room, a short-order menu, TAB, dining space and lounge/bar. The design utilized the character of the existing icon and clearly delineated the space to appeal to the varied clientele.